The Daily Post’s Blogging 201 Challenge assignment for today is: audit your brand — look at all the ways you communicate information about your blog, and make sure they’re consistent, focused, and say what you want them to say.
Do I really want to brand my blog? This is my place to write for fun and not be too concerned about what others think. The writing on this blog is random – it is not directed at a niche audience as I have no particular skill or knowledge to share with the world. Moreover, I have no dreams to be a writer, to publish a book or to make money from this blog. It is a writing journal – a place to share ideas and communicate with other bloggers.
So, is creating a blog brand such a big deal? It is a good idea to give readers a few clues by selecting a header and tagline that shows what a blog is about. I used a colorful scene for my original header which gave very little indication about blog content.
This morning I made a new header using a photo of my office. I also changed the tagline to indicate some of the topics I write about to give readers a better idea of the content. I added an image widget on the side to make the page more colorful since my header is a bit dull.
However, I am not sure if these changes reflect what I want from this blog or not. Actually, I need to consider this branding stuff a bit more and see what else I can do or change to make my layout more appealing.